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We’re beyond proud to share the news of a truly special collaboration that unites two beloved Irish brands: Pure Oskar and Guinness. This partnership has brought to life a unique Guinness-inspired soap, now available exclusively at the Guinness Storehouse in Dublin.

For Pure Oskar, a small, artisan-run brand from Co. Kildare, this collaboration is more than just a product launch—it’s a moment of recognition and celebration. Known for our handcrafted soaps, sustainable values, and playful designs, we never imagined we’d partner with one of the most iconic names in the world. This opportunity to create something meaningful with Guinness is not only a milestone for our business, but also a powerful example of what Irish creativity and craftsmanship can achieve.

The soap itself, handmade in small batches and infused with pure essential oils, reflects both the spirit of Guinness and the heart of Pure Oskar. It’s quirky, luxurious, and rooted in authenticity—everything we stand for as a brand. “We wanted to honour Guinness’ legacy while infusing it with our signature charm,” says founder Magda Seymour.

For visitors to the Guinness Storehouse, this exclusive product is more than just a souvenir—it’s a piece of Irish artistry. A celebration of homegrown talent, local production, and imaginative design, the Guinness x Pure Oskar soap is a testament to the magic that happens when tradition meets innovation.

Visit the Guinness Storehouse to experience it yourself—and bring home a bit of Irish soul. Learn more at www.pureoskar.com.